How are you able to use the data it provides?.Are you able to fit it into your current workflow?.Is it easy to use without thinking too much about it?.When choosing an email tracking tool, you may want to consider: Some tools have additional features, like email tracking data in your sales pipelines or tips for improving your email message. Many of the tools mentioned have a free version or trial so you can see what works best for your email workflow. That means you could be missing valuable engagement data if you donât upgrade to a paid plan. It will also only show you the first time an email was opened, not if your recipient opened it multiple times. However, the free version requires that your emails have a Mailtrack signature on them, indicating to your readers that youâre using the tool to track views. For people looking for a simple tool just to see if your emails are read and get some email tracking data, this is a good option. Must upgrade to paid plan at $5/month to remove signature.Īs the name implies, Mailtrack is a product solely focused on email tracking in Gmail. Note: All prices are accurate as of 09/2022 StreakĮmail tracking pricing: free unlimited email tracking, emails have Mailtrack signature. Weâve gathered the top 7 email tracking solutions so you can make an informed decision for your business. The best email tracking software available is going to be the one that gives you the data you need and fits into your current software ecosystem and budget. 7 best email tracking tools ÂĪll tools have the same fundamental functions, but with different email tracking features here and there. Open rate is just one of six email tracking metrics you can typically monitor with email tracking software. That request lets you know the recipient read your message â which contributes to your open rate in an email campaign. When the recipient opens the email, their email provider has to send your provider a request to open the image. Some products offer email tracking as one feature within a larger product ecosystem, like a CRM or email marketing tool, but all email tracking tools include the above.Įmail tracking tools insert a tiny image, called a tracking pixel, into an email. What are email tracking tools?Īt the most basic level, email tracking tools are software used by sales teams, marketers, customer success teams, and small businesses that trigger alerts, collect data, and provide insights on success metrics â like open rate and response rate. Weâve gathered our favorite email tracking tools, their key features, and their pros and cons to help you upgrade your tech stack. When you find an email tracking tool that fits your strategy and workflow, you can increase email open rates and click-through rates to maximize ROI.
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